Storytelling is an age-old tradition that can be used in almost every aspect of our lives — including marketing our businesses. Learn which story arch to use to accomplish the type of branded messaging you want to achieve including the six pillars of sales stories that aren’t hard sells. Let’s face it, no one wants to feel “sold-to”, they want an authentic connection to you, your brand, the work you do and the impact it makes on others. By learning how to tell the tale you step into the next level of empowerment… the power of GOOD, organic content marketing through the use of storytelling.