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Digital Marketing and Social Media Conference

April 27, 2023 @ 8:30 am - 4:30 pm CDT


In this all-day conference, you will learn how to engage your customers and prospects online through your website and social media and track your activities so that you know what is working and what needs to be adjusted. Join us to build your marketing toolkit and take a time-out to learn more!

8:30 am – 9:30 am Semantic SEO is Changing the Google Search Game (presented by: Sarah Best)
In this session with digital marketing expert Sarah Best, we’ll discuss the basic types of search results, and the activities that influence how and where your business shows up in search. Special attention will be paid to recent changes in the search algorithm which, along with advances in machine learning and artificial intelligence, have changed the way that we need to write website content if we want to show up in search rankings. We’ll discuss tips, tools, and tricks for evaluating your website for its search engine friendliness, so that you can get in front of the customers you’re hoping to reach.

Session Objectives:
Learn the three types of search
Be able to discuss the marketing activities that influence search
Discover how to optimize content for semantic search
Walk away with a checklist for evaluating a competitor, evaluating a piece of content on your site for search-engine friendliness, and a list of tools that can help

9:40 am – 11:40 am Creating Professional Videos In-House to Help Grow Your Business (presented by: Faith Dey)
There may be times when your business wants to outsource video production, but just can’t. In this interactive session, Faith will share the steps to create pro-quality videos, whether for internal company communications, attracting new business or serving your current clients. You’ll have an opportunity to check out cost-effective video equipment, as well as watch a simple filming setup and demonstration that you can replicate on your own.

Key Takeaways
Identify and plan video styles that provide long-term value for your business
Learn the gear basics and how to set up like the pros
Filming tips (when you’re on camera as well as behind it)

12:30 pm – 2:20 pm 5 Star State of Mind: Engaging with Online Reviews (presented by: Emily Washcovick)
5 stars or 1 star, all reviews are an opportunity to market your business. Do you have a strategy for managing online reviews? 93% of customers read reviews of local businesses before picking one*, so it’s important to get it right. Engaging with reviews is an opportunity to strengthen your online reputation and champion your excellent customer service—two things that keep customers coming back. In this session, Yelp’s Small Business Expert Emily Washcovick covers:

Best ways to respond to reviews—good and bad
Responding to reviews to drive new and repeat business across all platforms
Learn how to manage your reputation and engage with users on Yelp and other review platforms.
Real examples and advice from businesses that are excellent at responding to reviews
How to leverage reviews to highlight your customer service in your marketing
How to drive new and repeat business across all platforms just by responding to reviews
*BrightLocal, 2020

2:30 pm – 4:20 pm Steal like a marketer: 10 ideas you can leverage from the craft beer industry 10 Lessons in Marketing (presented by: Garth Beyer)
Garth is a firm believer that some of the best marketing ideas and ways of thinking about your industry are found outside it. He’ll be sharing some of the most empathetic and thought-out marketing executions and marketing methodologies used by breweries, beer distributors, and bars like his own – and how you can apply them to your own brand(s), agency, clients, etc.

In this session, you’ll learn:
How to let go of the “originality” trap
How to keep growing your brand awareness
How a single statement can be what helps you become and maintain your position as a leader in your industry



April 27, 2023
8:30 am - 4:30 pm CDT
Event Tags:


Small Business Development Center at UW-Madison
(608) 263-2221
View Organizer Website


Madison Region


UW Madison SBDC
Grainger Hall, 975 University Ave.
Madison, WI 53706 United States
+ Google Map
(608) 263-2221
View Venue Website

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