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FORWARD FEST: So, You Want to Start [or Grow!] A Business: Fastracking Entrepreneurship Through Franchising

August 24, 2023 @ 11:30 am - 12:45 pm CDT

Intrigued by entrepreneurship, but not sure where to start?
Interested in using a tested model to streamline your success?
Been successful, but looking to grow?
If you’ve been thinking about entrepreneurship or curious about turning your business into a franchise, this session is for you!

Session Description
Entrepreneurship can be a thrilling opportunity – but there’s a lot to know! Are you ready? This session will help you explore the pros and cons of starting a business from scratch or exploring the option of franchising.

We’ll start by helping you consider your business ownership goals. What are you looking for professionally? How does entrepreneurship fit into your personal life? What is your professional and financial risk tolerance? (P.S. our First Steps to Starting a Business free online course is another great place to evaluate if entrepreneurship is right for you!).

From there, we’ll articulate some of the differences between starting your own business and becoming a franchisee. You’ll learn more about what to expect – whether starting your own business or becoming a franchisee. Examples include:

Support you can expect to receive as a business owner
Establishing or maintaining a brand
Managing business operations
Paying ongoing fees/business support costs
Understanding legal obligations
If you’re an existing business owner seeking expansion, we’ll explore more about the qualities of businesses that can franchise and scale, and those that are best left as independent businesses.

Finally, we’ll hear two entrepreneurs’ experiences purchasing a franchise and franchising their own business.



August 24, 2023
11:30 am - 12:45 pm CDT
Event Category:


Small Business Development Center at UW-Madison
(608) 263-2221
View Organizer Website


Madison Region, Southwest Wisconsin


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