Part II of the branding series, (part I is not required for success in this workshop.)
In this workshop you will learn how a successful brand uses its unique set of values to drive a successful business strategy – to encourage consumers to choose it over its competitors. The primary function of brands is to reduce our anxiety in making choices. The more we sense we know about product, the less anxious we feel.
The Workshop Includes how to:
• Create a brand strategy
• Stand out from the crowd
• Promote your Unique Selling Point (USP) • Develop your brand personality