In this workshop, part I of the Branding series, you will learn the power behind branding. Understanding why people buy and the triggers that make them choose one item over another is key to your success with today’s brand-savvy consumer. Trust is one of the key reasons why we brand. Why we brand goes beyond just a logo and encompasses the whole product concept, as well as the promise to deliver quality and predictability.
The Workshop Includes:
• Your logo is not a brand. • Why do we brand?
• How does branding work?
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*We reserve the right to publish events on an individual basis. All events must be business related, non-sales with a focus on educating and benefiting the business community.