This is a two-hour in-person workshop led by Kelley Kempel, owner of Hidden Path Creative, designed to teach product business owners how to approach designing their packaging with the A, B, Cs of Effective Packaging formula. During the workshop, participants will learn the fundamentals of attracting attention, bragging about benefits, and connecting to convert. By the end of the workshop, participants will gain the skills and confidence to create their packaging designs that will help their products stand out on-shelf and on-screen.