New North, Inc., is a foundation covering 18 counties in northeastern Wisconsin whose mission is to be the catalyst for regional prosperity through collaborative action. New North creates, connects and convenes regional strategies for business and talent development, one such initiative being the NEW Launch Alliance which supports business discoveries and idea creators in Northeast Wisconsin through collaboration with local partners, growth of entrepreneurial density, identification/access to capital and other resources and the promotion of innovative discoveries. New North provides resources for business market diversification and business attraction. New North also identifies ways to attract, retain, and skill-up talent. New North provides creative/design support to our partners by developing branded communication tools, collateral material, and event and promotional materials that advance the brand values and overall awareness of the New North Region. Lastly, New North's Business Intelligence Initiative informs regional leaders on how to advance business and talent development based on data-driven decision making.