Just about everybody is on social media today. Small businesses, in particular, can use various social media channels to market themselves and their services extremely cost-effectively. But while you may believe that using social media is "free," it's not. Time is money, and a lot of time can be spent--in fact, wasted--on social media channels that don't really resonate with your audience, or posting content that will never yield the results you're looking for. This fact-packed one-hour webinar will provide you with the information you need to be strategic: the three key questions you need to ask up-front before using social media for marketing, the various social media platforms and the audiences they reach, how to use analytics to improve social media performance, and best practice tips to help you get the most out of your social media activities.