Business and Entrepreneurship Clinic

The Business and Entrepreneurship Clinic provides assistance with overall business strategy, customer driven models, operations, founder issues, sales and marketing, needed resources, financial services, competitive analysis and more.


The Wisconsin School of Business in partnership with the Wisconsin Alumni Research Foundation created the Business and Entrepreneurship Clinic with the aim of helping nascent, Wisconsin-based entrepreneurs navigate through the many business issues that arise when starting and growing a business. Under the direction of Michael Williams, MBA students and senior level undergraduates undertake various projects that these up-and-coming businesses require. The clinic provides assistance with overall business strategy, customer driven models, operations, founder issues, sales and marketing, needed resources, financial services and competitive analysis and more. 

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Services Provided

Economic and Site Development

  • Site Location Assistance

Buying or Selling a Business

  • Buying or Selling a Franchise
  • Valuation

Business Planning

  • Diversification
  • Business Plan Consulting
  • Feasibility Studies
  • Demographic and Census Data
  • Forming a Business
  • Identification and Research of Foreign Markets
  • Market Plan Development
  • Market Research

Financial Resources and Assistance

  • Budget, Financial Statement and Cash Flow Training

Human Resources, Workforce and Talent

  • Leadership/Professional Development
  • Policies and Templates

Internship Programs and Student Services

  • Internship Program

Libraries and Research

  • Business Research Resources
  • Demographic/Census Data

Management Issues

  • Leadership/Professional Development

Marketing and Sales

  • Competitive Analysis
  • Demographics/Census Data
  • E-Commerce/Internet Marketing
  • Feasibility Studies
  • Identification/Research of Foreign Markets
  • Market Plan Development and Training
  • Market Research


  • One-on-One Counseling

Networking and Associations

  • Geographically Based
  • Small Business/General

Nonprofit and Social Enterprise

  • Strategic Planning

Starting a Business

  • Business Research Resources
  • Feasibility Studies
  • Forming a Business
  • Startup Business Counseling

Training and Education

  • Budget, Cash Flow and Financial Statements Training
  • Business Management Training
  • Business Plan Training and Assistance

Events and Community Building

  • Pitch Events
  • Competitions and Awards
Contact Information
Michael Williams
5110F Grainger Hall, Wisconsin School of Business
975 University Ave
Madison, WI 53706