Business Learning Commons

University of Wisconsin's Business Learning Commons is your resource for business information. Contact us for questions or guidance.


The University of Wisconsin Business Learning Commons offers access to industry, market, company, and financial information through a variety of databases and resources. These resources can provide information for your business plan, market research or just keeping abreast of the industry. For example use Data Axle to compile a list of customer addresses for a direct mail campaign. Use IbisWorld to find what average expenditures are in your Industry. Need market share information? We have several sources for that. Use MarketLine to find the most recent merger & acquisition activity in your product's industry. Want to know more about the big players in your industry? We have CapIQ. How do I figure out what my typical customer demographics and psychographics look like? Simmons Insights can help you find this target. These are just a few of the questions that can be answered using our resources.

The Business Learning Commons also offers individual appointments to help you figure out which resources would be most helpful for your research and to answer your questions. Make an appointment with us by contacting us on website.

Services Provided

Libraries and Research

  • Business Research Resources (Specialty)
  • Demographic/Census Data (Specialty)

Starting a Business

  • Business Research Resources
Contact Information
Peggy Smith
Room 2210L Grainger Hall
975 University Ave.
Madison, WI 53706