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Entrepreneurial Training Program (ETP)

Thursday, September 22 @ 8:00 am - 5:00 pm • Organized By UW-Madison SBDC
975 University Ave., Grainger Hall, Room 1290, Grainger Hall, Room 3260, Madison, WI 53706


ETP is an intensive business-planning training program designed to help participants who want to start a new business, grow an existing business, or make a substantial business pivot that requires viewing the business with a new perspective.

The focus of the program is to help you complete a comprehensive “rough draft” of your business plan in the form of a written workbook. Each session of class will help you learn business terminology and work toward putting your ideas on paper so that, by the end of class, you have made significant progress toward launching your business or writing a more comprehensive business plan.

For ETP, we take the basics you learn in Biz Smart Sprint – understanding the Business Model Canvas, determining your business’ value proposition, identification of key customers and market, marketing strategy, legal & operational considerations, and financial basics – and elevate the curriculum to help you move forward on your plan.

Heather Ferguson
UW-Madison SBDC
(608) 263-9675
September 22 @ 8:00 am - 5:00 pm Add to my Calendar
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Wisconsin School of Business - Grainger Hall
975 University Ave., Grainger Hall, Room 1290
Grainger Hall, Room 3260
Madison, WI 53706
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